Relationship-Based Fundraising

A Field Guide by:

 
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The Field Guide is a practical resource created by fundraisers, for fundraisers, aimed at organisations of varying types and sizes around the world. We designed it to help you create a fundraising strategy that leverages and maximises your organisation’s existing resources, and provides general guidance to successfully grow and diversify your income.

Click the buttons below to download the Guide in English or Spanish.

 
 

Our Framework: The Donor Journey

The key to successfully managing relationships with donors is having a clear and easily actionable journey and engagement plan. We structured the Field Guide in such a way that each topic covered directly (or indirectly) addresses one or more stages of the ‘Donor Journey’.

The Donor Journey is a framework that helps you understand who your donors are (identification), and why they make the giving choices they do (motivation), as well as track how and when you engage and communicate with them (cultivation, solicitation, acknowledgement, stewardship). Understanding and planning each stage of your donors’ journey will make it easier to engage them with the right message at the right time. Once a prospect has been identified, and their motivations are understood, the Donor Journey is a cycle that typically has four key stages.

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We are award-winning experts in social and environmental change. We help organisations and people achieve impact and growth.

 

Tell us what you think!

As we want this Guide to be relevant and useful for all fundraisers, we need as much input and feedback as possible from users around the world. Please share your feedback with us here.